Best questions for canceled subscribers survey about pricing and value perception

Here are some of the best questions for a canceled subscribers survey about pricing and value perception, plus smart tips for crafting them. If you want to build a survey like this in seconds, you can generate your survey with Specific.

Best open-ended questions for canceled subscribers: pricing and value perception

Open-ended questions are powerful because they invite honest, detailed feedback in the respondent’s own words. They’re best when you need to uncover what’s on people’s minds and don’t want to limit answers to predefined options. However, too many open-ended questions can lower completion rates—so it’s wise to target the most crucial areas. Here’s a curated list of high-impact open-ended questions for canceled subscribers about pricing and value perception:

1. What prompted you to cancel your subscription?

2. How did the price of our service compare to the value you received?

3. Were there specific features or aspects you expected for the price but didn’t receive?

4. Can you share a moment when you felt our service was not worth the cost?

5. What would need to change in our pricing for you to consider re-subscribing?

6. What alternatives did you consider, and how did their value compare to ours?

7. If you could describe our value in just a few words, what would you say?

8. Was there anything about our pricing model that confused or frustrated you?

9. How did your expectations of value match up to your actual experience?

10. What’s one thing we could do to convince you that our service is worth the price?

Balance is key: while open-ended feedback offers depth, too many such questions can drag down response rates—especially in lengthy or complex surveys.[1] That’s why mixing in concise multiple-choice items (see next section) helps keep participation high and completion quick.

Best single-select multiple-choice questions for canceled subscribers

Single-select multiple-choice questions shine when you want structured data or a quick pulse on trends. They’re perfect near the start for easy engagement, or as follow-ups to clarify themes, making it simple for canceled subscribers to respond without much effort. This is especially effective for capturing quantifiable feedback or guiding the conversation towards richer insights—for example, by learning which pricing issues matter most before digging deeper.

Question: What was the main reason you found our service too expensive?

• The cost didn’t match the features provided

• I found a cheaper alternative

• Budget constraints

• Other

Question: How clear was our pricing model to you before subscribing?

• Very clear

• Somewhat clear

• Confusing

• Not clear at all

Question: How would you rate the overall value for money of our service?

• Excellent value

• Good value

• Fair value

• Poor value

When to follow up with "why?" Follow up with “why?” when an answer suggests dissatisfaction, confusion, or a negative perception—whether to clarify a low value rating or to uncover hidden pain points. For example, if a subscriber selects "Confusing" for the pricing model, you can ask, "Can you describe exactly what was unclear about our pricing?" This often unlocks the context behind the initial response, resulting in insight you can actually act on.

When and why to add the "Other" choice? Always include an “Other” option when you can’t predict all the possible answers. This way, if a reason or experience doesn’t fit your list, follow-up questions can surface themes you’d otherwise miss—fueling innovation and enabling richer, unexpected feedback.

Should you use an NPS-style question for canceled subscribers?

Net Promoter Score (NPS) is a tried-and-true metric for gauging customer loyalty—even for canceled subscribers—because it cuts straight to the heart of perceived value. For surveys on pricing and value perception, NPS helps identify how pricing impacts word-of-mouth and whether former subscribers might recommend your service to others (or warn them away). By asking the classic “How likely are you to recommend us to a friend or colleague?” followed by “Why did you give us that score?”, you can measure both the quantifiable impact and discover the story behind their loyalty—or lack of it. To kickstart an NPS survey for canceled users about pricing and value, you can try this ready-to-use NPS survey builder.

The power of follow-up questions

Follow-up questions are the secret weapon for extracting actionable insights. Instead of settling for surface-level answers, smart surveys like those from Specific can fire off context-aware follow-ups, getting to the “why” behind every answer. Our AI follow-up feature is designed to emulate how a real expert interviewer would probe: gently, but persistently, until the full story is clear.

• Canceled subscriber: “The price felt a bit high.”

• AI follow-up: “Can you share a specific example of when the price seemed too high relative to the value you received?”

This approach ensures you collect complete, unambiguous insights rather than vague comments that leave you guessing.

How many follow-ups to ask? Usually, 2–3 thoughtfully targeted follow-up questions is the sweet spot—just enough to capture the full context without tiring your respondent. If you gather the crucial info early, platforms like Specific let you skip further probing and move to the next topic, so the conversation remains smooth.

This makes it a conversational survey: Each follow-up transforms the session into a genuine two-way exchange, making surveys conversational, engaging, and more human for everyone involved.

AI analysis, unstructured text, survey reporting: Worried about parsing all that rich qualitative data? Don’t be—the heavy lifting is automated. Specific’s AI survey response analysis means you can instantly categorize, theme, and summarize responses, transforming text into actionable knowledge without drowning in raw data.

Automated, AI-powered follow-ups aren’t just slick, they’re transformative—see what it’s like by creating a conversational survey yourself and experiencing how the feedback comes to life.

How to use AI prompts for crafting subscriber pricing surveys

Writing survey questions is easier than ever with AI. Start simple, then add detail for sharper results.

Begin with a basic prompt to get quick inspiration:

Suggest 10 open-ended questions for canceled subscribers survey about pricing and value perception.

But you’ll get far better AI results by providing extra context. For example:

I’m a product manager at a SaaS company. Many users recently canceled, citing price as a possible issue. We want to understand both the hard numbers and the emotions behind their decisions. Suggest 10 in-depth, open-ended questions to understand how our pricing and value drive cancellations.

After generating questions, add structure:

Look at the questions and categorize them. Output categories with the questions under them.

This helps you spot the most relevant topics to explore. Once you’ve identified those, get even more targeted:

Generate 10 questions for categories like “price justification” and “feature-value perception.”

This workflow, which Specific’s AI survey builder fully powers, gives you a meaningful, context-rich survey every time.

What is a conversational survey and why do they matter?

A conversational survey is just what it sounds like—a survey that unfolds naturally, like a human chat. Instead of rigid forms, you get a genuine back-and-forth with your canceled subscribers, where every answer can be probed and clarified in real time. This is what sets the AI-powered experience apart from the old way!

Why use AI for canceled subscriber surveys? AI is a game-changer for “AI survey examples” and subscriber research, especially if you want to get past polite answers. It grabs richer, more honest data—because follow-up prompts come naturally, and even complex text answers are easily summarized later. The Specific platform is designed for this kind of deep, conversational feedback and offers the smoothest user experience—making your process easier, while your customers feel truly heard.

If you want a step-by-step walkthrough, see our article on how to create a canceled subscribers survey about pricing and value perception, or start from scratch with our AI survey generator.

See this pricing and value perception survey example now

Spot the difference: see more valuable insights and honest responses by using a conversational survey with AI follow-ups. Create your own survey and start transforming former subscriber feedback into your next growth opportunity.