Canceled Subscribers survey about likelihood to return

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Why Canceled Subscribers likelihood to return surveys matter

If you’re not running these surveys, you’re missing out on critical insight that can guide subscriber win-back efforts—and ultimately boost your bottom line. Understanding why people cancel and what might bring them back is more important than ever. Here’s why:

  • Almost 50% of canceled streaming service customers resubscribe within a year. That’s a huge, often untapped, opportunity to improve retention and boost recurring revenue. [4]

  • Churn isn’t permanent: About 25% return within three months, and 40% eventually sign up again within the year. If you know what changes their mind, you can act on it. [2]

  • Nearly 40% of all subscribers ultimately cancel—the feedback they can share is a goldmine for product, marketing, and CX teams. [3]

With data like this, running a focused post-cancellation survey isn’t optional—it’s essential. If you’re not digging in and measuring “likelihood to return” with the right questions, you risk leaving valuable insight (and future revenue) on the table. For breakdowns on crafting questions for this exact situation, check out our guide on the best survey questions for canceled subscribers’ likelihood to return.

The advantage of using an AI survey generator

Traditional survey creation is time-consuming and, let’s face it, can be a total chore. You guess at questions, juggle logic, and tweak for hours—only to worry if you’ve asked the right things. Here’s the difference an AI survey generator makes, especially for Canceled Subscribers surveys:

Manual Survey Creation

AI-Generated with Specific

Requires deep expertise in research and user psychology

Leverages proven research methods, instantly

Writing and structuring takes a lot of time

Drafts a tailored survey in seconds

May miss valuable follow-ups or ask unclear questions

Uses conversational logic and smart follow-ups

Static and often one-size-fits-all

Context-aware and adapts based on respondent answers

Why use AI for Canceled Subscribers surveys?

  • Speed: Go from idea to launch in seconds, not hours.

  • Depth: Specific’s conversational surveys adapt questions in real-time for richer responses.

  • Expertise: Specific’s AI brings best-in-class research logic to every survey, so you collect actionable, honest insights without the trial-and-error.

It all adds up to more valuable feedback in less time. For a closer look at the full user experience, see our AI Survey Generator and how it creates surveys that truly feel like a conversation—not a cold, static form.

Designing questions that drive real insight

We all know that a survey is only as good as its questions. Specific uses AI (training from research experts) to help you avoid vague or biased questions that don’t produce useful answers. Here’s what that looks like in practice:

  • Bad: “Why did you cancel?” (too generic, may get one-word answers)

  • Good: “What was the main reason you decided to cancel, and what would make you consider returning in the future?” (invites detailed, actionable feedback)

Specific automatically steers clear of leading wording and helps you rephrase confusing prompts. If you’re crafting questions on your own, one quick rule: always ask open-ended follow-ups that uncover motivations, not just surface-level facts. For more detailed guidance, read what makes a good question for Canceled Subscribers likelihood to return surveys, or explore how to use AI to edit survey questions by chatting with our AI survey editor.

Automatic follow-up questions based on previous reply

One thing that sets conversational surveys apart is the power of AI-generated, context-aware follow-up questions—asked in real-time, just like an expert would probe in a real conversation. Specific does this better than anyone.

  • Canceled Subscriber: “Too expensive.”

  • AI follow-up: “If the price were to change, what would make you more likely to re-subscribe?”

  • Canceled Subscriber: “I found what I wanted elsewhere.”

  • AI follow-up: “Could you share which service you switched to, and what made it stand out?”

Without these smart, on-the-fly follow-ups, you end up with unclear, incomplete answers like:

  • Canceled Subscriber: “Wasn’t using it.”

  • No follow-up: (No context: Was it content, features, or something else? You’re left guessing.)

These automated follow-up questions remove the need for slow, manual email exchanges and ensure every respondent’s reasoning is fully understood. Experience it yourself by generating a survey right here—see how seamlessly these conversational follow-ups gather richer insights. Want to understand the mechanics? Dive deeper into how Specific’s automatic AI follow-up questions work.

Follow-ups transform a form into a conversation, making the survey truly conversational.

Ways to deliver your Canceled Subscribers likelihood to return survey

You can reach canceled subscribers in ways that fit your product, timing, and goals—no extra tools needed:

  • Sharable landing page surveys are perfect for email campaigns, win-back automations, or sharing as a direct link. Just send the survey link to canceled users or include it in re-engagement marketing. This is usually the fastest way to collect “likelihood to return” feedback outside your product environment.

  • In-product surveys let you collect feedback when a user is about to cancel or immediately after, triggered by their actual in-app actions. This seamless experience boosts response rate and gives you immediate, actionable data while the reason is still top-of-mind. Works great if you control the product or app experience and want one-touch insights.

For most Canceled Subscribers likelihood to return surveys, landing page delivery is your go-to for contacting users post-cancellation, while in-product surveys are ideal if you can reach them at the moment of decision. Compare both options or learn more about delivery setups in this how-to guide on survey delivery.

Analyzing survey responses is fast and effortless with AI

Once responses start rolling in, Specific’s AI survey analysis tools summarize every answer, detect recurring topics, and translate hundreds of responses into clear, actionable next steps—no spreadsheets required. With automated survey insights and the option to chat directly with AI about your results, understanding trends or pinpointing “why” is instant. For step-by-step instructions, check out how to analyze Canceled Subscribers Likelihood To Return survey responses with AI.

Create your Likelihood To Return survey now

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Sources

  1. Antenna via The Current. Approximately 32% of U.S. subscribers who canceled premium subscription video-on-demand (SVOD) services in the third quarter of 2022 resubscribed to the same service within six months.

  2. Forbes. In 2023, about 25% of customers who canceled a streaming service were "won back" within three months, and 40% eventually re-subscribed within the year.

  3. Retail Dive. Nearly 40% of subscribers of any service type cancel, with more than a third canceling in less than three months, and over half canceling within six months.

  4. The Streamable. Almost 50% of customers who cancel a streaming service subscribe to that service again within a year.

  5. Antenna. At the end of 2023, nearly one in four streaming consumers qualified as "Serial Churners," having canceled three or more premium SVOD services in the past two years.

  6. Recurly. Netflix saw 50% of subscribers who canceled in 2023 return within six months, and 61% rejoined within a year.

  7. The Streamable. A survey indicated that 35% of users who cancel a streaming service resubscribe within one year.

  8. NewscastStudio. The monthly median percentage of premium streaming video subscribers who reactivated their canceled services within 12 months reached 34.2% in the first nine months of 2024, up from 29.8% in 2022.

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.