Create your survey

Create your survey

Create your survey

How to create ecommerce shopper survey about customer support experience

Adam Sabla - Image Avatar

Adam Sabla

·

Aug 28, 2025

Create your survey

This article will guide you on how to create an Ecommerce Shopper survey about Customer Support Experience. With Specific, you can build one in seconds—no headaches, no forms, just smart insights instantly.

Steps to create a survey for Ecommerce Shoppers about Customer Support Experience

If you want to save time, just click this link to generate a survey with Specific. It's honestly that easy using AI-powered surveys.

  1. Tell what survey you want.

  2. Done.

No need to read further if you like—AI handles it all for you with expert-level knowledge. It even asks smart followup questions automatically, unlocking richer Ecommerce Shopper insights and uncovering the "why" behind their experiences. It really is the fastest shortcut to smart, effective surveys without hassle. For those who want more details or custom touches, keep reading to get pro-level tips, but know you can make any survey with AI instantly.

Why run surveys on customer support experience?

There’s a reason customer support surveys for Ecommerce Shoppers are a huge lever for growth. Without them, you’re flying blind—leaving customer frustration unchecked and missing out on game-changing loyalty insights.

  • 86% of buyers are willing to pay more for a better customer experience. [1] This means shoppers are not just comparing products—they compare service, feeling, and responsiveness.

  • If you’re not running these surveys, you’re missing out on critical pain points and moments of delight. Unaddressed problems can cost you actual revenue and push shoppers to competitors.

  • Surveys help you spot issues that analytics alone can’t uncover—things like “slow response times made me abandon my cart” or “live chat rescued my order.”

The importance of Ecommerce Shopper recognition surveys and collecting feedback goes beyond numbers. 90% of Americans consider customer service a key factor in their brand loyalty [1]. That loyalty is built on everyday moments that you can only understand if you ask, listen, and dig in. Otherwise, hidden issues can snowball—60% of consumers have stopped doing business with a brand due to poor customer service [2].

Bottom line: If you want to win in ecommerce, you have to know what your shoppers think about your support experience—and act on it.

What makes a good survey on customer support experience?

A good Ecommerce Shopper survey about customer support experience is simple, targeted, and honest—never confusing or biased. You get real insights when you:

  • Ask clear, unbiased questions

  • Keep wording natural and conversational

  • Use a mix of open-ended and structured formats

  • Make it fast for people to finish

Here’s a quick visual of bad vs. good survey practices:

Bad Practice

Good Practice

Leading questions (“Our support is great, right?”)

Neutral phrasing (“How would you rate your last support experience?”)

Too many required answers

Short survey with 3-5 focused questions

Complex jargon

Plain language, like you talk

The measure of a great survey? High response rates and high-quality feedback. You want both. When you nail the format, people answer honestly—making every response count.

Question types with examples for Ecommerce Shopper survey about customer support experience

A powerful Ecommerce Shopper survey about customer support experience weaves together different question types tailored for quality and clarity. If you want to explore even more questions or see expert tips, check out our guide to the best question types for Ecommerce Shopper surveys.

Open-ended questions capture stories, feelings, and detail—great for “why” and “how” responses, especially after a support interaction or at the end of your survey.

  • What was the most helpful part of your recent support experience?

  • If something could be improved in our support, what would you change?

Single-select multiple-choice questions collect structured data that’s easy to analyze—good at the start or for pulse checks. Here’s a strong example:

How satisfied were you with the resolution provided by our support team?

  • Very satisfied

  • Satisfied

  • Neutral

  • Dissatisfied

  • Very dissatisfied

NPS (Net Promoter Score) question measures loyalty and signals where you stand. It’s best for recurring surveys or tracking changes over time. If you want to generate a NPS survey like this, try this ready-made NPS survey generator.

How likely are you to recommend our store to a friend after your customer support experience? (0 = Not at all, 10 = Extremely likely)

Followup questions to uncover "the why" are especially powerful when you want to get context or explanation behind a shopper’s answer. For instance, after a negative response, asking “Can you share what made your experience disappointing?” helps you take actionable steps.

  • What could we have done better during your support conversation?

  • Was anything confusing or unclear in the support you received?

If you want to go deeper or explore advanced question design, don’t miss our experts’ article with top survey questions for Ecommerce Shoppers.

What is a conversational survey?

Conversational surveys are a game-changer compared to the old “form-on-a-page” approach. Instead of stiff, one-way questions, you get a natural back-and-forth that feels like chatting with a (very sharp) interviewer. AI survey generation goes a step further—designing, refining, and even running the interview for you.

Manual Survey

AI-generated Survey

Build each question by hand

Describe what you want; AI builds it in seconds

No real-time followups

Smart, context-driven probing for deeper insight

Flat “form” experience

Feels like a human conversation, mobile-ready

Why use AI for Ecommerce Shopper surveys? Simple: AI saves you time, gives you expert-level question design, and dynamically adjusts to each respondent—no “one size fits all” here. Every response can unlock new angles, because your survey actually listens and adapts. For inspiration or step-by-step help, check our how-to article on analyzing survey responses.

Looking for the best-in-class chat-like experience in a conversational survey? Specific leads the way, turning feedback into a two-way exchange people love—whether you’re composing a survey or responding to one. Create your survey with Specific’s AI survey generator to feel the difference for yourself.

The power of follow-up questions

Follow-up questions are where the magic happens. Instead of stopping at surface-level answers, Specific’s AI digs deeper—just like a skilled interviewer—unlocking context and clarity in real time. These automated followup questions mean you don’t have to chase respondents over email, saving hours and surfacing those “aha” insights seamlessly.

  • Ecommerce Shopper: The agent was okay.

  • AI follow-up: Can you share what the agent did well, or where things could have been better?

How many followups to ask? In most cases, 2–3 buttoned-up followups are spot on. If you get what you need after the first or second, don’t force it—Specific has a setting to gracefully skip ahead once enough detail is captured.

This makes it a conversational survey: when the AI asks for more detail exactly when needed, every survey feels like a real conversation—not a script. This experience helps respondents open up, like they’re chatting with someone who cares.

Easy AI survey analysis: You don’t need to worry about tons of unstructured feedback—Specific lets you analyze all the open-text responses with AI, surfacing themes and insights in minutes instead of days. AI survey response analysis is not just possible; it’s effortless.

AI-powered automated followup questions are new for most people, but the results speak for themselves—try generating a survey and see how powerful they are in action.

See this customer support experience survey example now

Skip the guesswork and see the impact a smart, conversational Ecommerce Shopper survey can make—dive in, get real insights, and create your own survey today with ease. Specific’s AI-driven followup, chat-based feedback, and instant analysis set you up for actionable results fast.

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Sources

  1. Gitnux.org. Customer experience in the e-commerce industry statistics

  2. WorldMetrics.org. Customer experience in the e-commerce industry statistics

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.